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13 - 15 October 2019

Registrations starting on 26 June 2019
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Festivals are the ultimate place to be. Great fun, my hero’s on stage, people of my age and interest, etc. After a decade of gamification, let us welcome festivalization as the new medicine for more happiness and energy for participants. This may transform conferences;participants get more time together and experience is key.

What can we implement and to what extent?

FRESH 19 will build on the Barcelona FRESH where many performances enriched the conference. We will have artistic and other performances that have a connection with conferences. They will be included in sessions or in breaks for all to discover. A conference-art Showcase-fastival allows other artists to demonstrate their unique and creative activities for meetings, conferences and events.

Have a look at our video from FRESH in Barcelona as a sampler of what to expect


Start: 13 October 2019
End: 15 October 2019
Meeting Design Institute

Turnhout, Belgium

2300 Turnhout Flanders

Some speakers

Paul Gudgin

30 years’ experience in the management of festivals including 8 years as Director of FRINGE in Edinburgh, the world’s largest arts festival. City of London Festival, the Aldeburgh Festival, Bury St Edmunds Festival, etc.
Paul Gudgin
  • Paul Gudgin

    Paul Gudgin Biography
    Paul has over 30 years’ experience in the management of festivals and events including the Aldeburgh Festival, Bury St Edmunds Festival, City of London Festival, Durham International Brass Festival and 8 years as Director of the world’s largest arts festival, the Edinburgh Festival Fringe.
    After receiving a degree in music from the University of Surrey, Paul’s first festival role was for the world-renown classical music event, the Aldeburgh Festival. He subsequently became Director of the Bury St Edmunds Festival before heading to Edinburgh to manage one of the main music venues, the Queen’s Hall. Here he was able to maintain a strong association with festivals as the venue hosted events by the Edinburgh International Festival, the Edinburgh International Jazz Festival, Edinburgh’s Hogmanay and the Edinburgh Festival Fringe.
    After 4 years at the Queen’s Hall, Paul was appointed Director of the Edinburgh Festival Fringe and over the following eight years saw the event double in scale reaching 1.6 million ticket sales in his final year. Paul contribution to Edinburgh’s cultural life was recognised when he was made the first recipient of the Arts and Business Scotland Award for Leadership and he was awarded an Honorary Degree by the University of Edinburgh.
    Paul then established his own consultancy working on a wide range of festival projects internationally as well as taking up a position as Visiting Professor of Festival and Event Management by Leeds Metropolitan University then subsequently Senior Consultant at Edinburgh Napier University. He has been engaged to deliver consultancy training by a host of organisations including the British Council, Events Tasmania, The New Zealand Association of Event Professionals, Festivals and Events Ontario, Rotterdam Festivals, the Australian Centre for Events Management, Calgary Arts Development, Tourism Queensland, Svenska Kulturfonden, Sweden Festivals, Abu Dhabi Tourism Development Co, Association of Irish Festivals and Events, The National Arts Council of Korea. He is currently Artistic Director of the Durham Brass Festival and presents the Festival and Event Management Masterclass which has been delivered in 25 countries worldwide.

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Art Festival

Theatre STAP

Theater Stap is a professional theatre company creating performances in which mentally disabled people take centre stage.
  • Theatre STAP

    Theater Stap is a professional theatre company creating performances in which mentally disabled people take centre stage. The performances’ artistic quality legitimises the company’s unique position within Flanders’ mainstream theatrical landscape.

    Theater Stap strongly believes disabled artists possess the capacity to move their audiences while performing. The company offers the actors a working space to develop their talents and individual artistic careers. In collaboration with various professional artists Theater Stap creates productions putting first the actors’ authenticity, increasing the visibility of disabled people and livening up broad discussions about theatre.

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